Evaluation Question 4 - 'How did you use new media technologies in the construction and research, planning and evaluation stages?'

Evaluation question 4 from flubdub135

Evaluation question 3 - What have you learned from your audience feedback?

Here is our third evaluation question which is:

'What have you learned from your audience feedback'

Here is some evidence of our audience feedback, we got a focus group and used a private screening for them to watch our video and then write down what they did/didn't enjoy about the video

Audience feedback responses from flubdub135

We also conducted a survey on survey monkey as part of our audience feedback, here is the survey and the results

Audience feedback survey !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! from flubdub135

What have you learned from your audience feedback?

In my private screening/audience focus group of our music video all of the feedback was very positive; there were comments such as ‘good camera shots’, ‘message is given clearly’ and ‘nice flow and rhythm’ which can all be seen above.  The majority of the comments made at the private screening were that they liked the editing and the pace of the video, this is particularly pleasing to see as we amended the editing various times throughout the post production stage. For example, we started off with the music being completely out of sync with the footage and thought that that was average, we started to improve our skills and editing by synching the montage footage with the beats of the song as that fitted well and made our video look neater and cleaner. We showed our class this and got interim feedback from them saying that the editing was still sloppy in places, we took this criticism on board and therefore changed the whole video pace and rhythm so that it fitted beautifully with the video footage and shots. This made our video look a lot better as the editing was sharp, neat and added to the narrative, the amendments we made clearly made a difference as the audience feedback clearly shows that the comments made about our editing were very good and positive.

We also created a survey on survey monkey about our promotional package as a whole so we could get audience feedback on our digi pack and advert as well as our music video, the results are presented above via slideshare. The results for our audience feedback were slightly mixed but the majority were positive comments; for example, when asked if they liked our promotional package 66% agreed and 22% strongly agreed. A further 77% said that they thought it fit our genre and 44% said they would purchase the promotional package in store due to reasons such as ‘very appealing to my age range’ and ‘looks good and interests me’. The majority (55%) of people who answered the survey were aged 18-24 which is good as our target audience was also around this age bracket as we thought that the narrative and themes of our indie promotional package would be best fitting and more relevant to younger people. Despite all of the positive feedback we also had some neutral feedback and some criticism from the survey; for example, 11% were neutral as to whether they liked our promotional package and 11% also said they would not purchase our promotional package in store because it wasn’t their favourite genre. Furthermore, the fact that 22% said that only sometimes did it feel that the package actually fit the indie genre; this means we could improve it by adding more familiar codes and conventions of the indie genre and also making the genre more clear via. More vivid themes and attitudes. 

Evaluation question 2 - How effective is the combination of your main product and ancillary texts?

Here is our second evaluation question which is:
'How effective is the combination of your main product and ancillary texts?'
We did ours in the form of a powtoon.

Evaluation question 1 - in what ways for does your media product use, develop or challenge forms and conventions of real media products?

here is our first evaluation question which is:
'in what ways for does your media product use, develop or challenge forms and conventions of real media products?'
We did ours in video form, here is the youtube link:

Audience Feedback on our promotional package

Here is some evidence of our audience feedback, we got a focus group and used a private screening for them to watch our video and then write down what they did/didnt enjoy about the video

Audience feedback responses from flubdub135

We also conducted a survey on survey monkey as part of our audience feedback, here is the survey and the results

Audience feedback survey !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! from flubdub135

Final digi pack on template

Final digi pack

Front cover

inlay

back cover

Final advert

Here is our finished final advert:

Contravene Music Video

Here is our final product:

Digi pack drafts

Digi packs from flubdub135

We progressed from our first digi pack draft to our final one as we originally started with the idea of having a pop art inspired colourful inlay, we worked hard on this and then presented it to our class for interim feedback. The audience response was to change this as it didn't really fit the genre and didn't really show continuity with our front and back cover, therefore we changed the inlay to a photo used in our storyboard as it perfectly summed up the indie genre and also it matched our front and back cover. If you look at our final digipack (separate post) you will see how we have a much more professional and consistent digipack that doesn't just link to the indie genre but also has common themes seen in our music video and advert.

Advert Drafts

Advert drafts from flubdub135

Advert drafts commentary:

Draft 1:

For the first poster we decided to use the image from our digipack inlay as we gained positive feedback from this and also provide continuity to our advertisement campaign. We placed the album cover on the tracks of the image as it links to our album title 'on the move'. This did not work though as it looks out of place. The text colour also did not compliment the image at all therefore we decided to try a new image.

Draft 2:

This image is a still from our music video that we found particularly effective. The lighting however lets the quality of the image down and when the album and Rough Trade logo are placed on it it makes the image hard to make out, so once again we decided against it.

Final Draft:

For our final draft (see separate blog post) we wanted to make our promotional package consistent with each other and therefore included the theme of the shoe to show continuity whilst also showing the genre due to the shoe being a common code and convention. We kept the gold font consistent throughout our package so ensured we kept it in our advert

Digi pack template

we decided to use a 4 panel template for our digi-pack as we thought it would look simple and effective as it would fit well into the indie genre, as from looking at other digi packs in research they all contained 4 panels and not 6. Also as we made the album 'deluxe' with 2 extra tracks, we decided to make the 2 inside panels (inlays) a long train track to represent this.

Institutions - A guide to the music industry

What is the music industry?

There are two forms of institutions; major and minor institutions. Major institutions are multi national companies that have large scale awareness and are associated with well known and successful music artists; for example Sony Music is a major institutions that owns famous music labels such as columbia records.

Minor institutions are independent music company's that partner with smaller independent record labels to help broaden their awareness in the music industry. For example, 'Boy Better Know' are a london based independent record label supporting artists such as Skepta and JME. 

Rough Trade record label.

Rough Trade Records is in a partnership with the Beggars Group which allows a further reach of artists due to multiple connections.
The company did, before its bankruptcy, own its own distribution arm which established the company as being able to grow strong whilst being independent.
The artists signed, or at one time signed, to the label are vast and mildly successful. They tend to mostly be artists that are easily grouped into the indie genre, such as British Sea Power and The Libertines.
Rough Trade Records is an extremely suitable organisation to work with as the majority of artists signed to them conform to the conventions of the indie genre, which is the exact aim of our project. 

Shooting schedule and casting

Our shooting schedule and casting will make it easier for us to be organised and to know what were going to film and when.


Casting:
Group of boys - Ross Turner, Stuart Brookes, Joe Cowman
Group of girls - Ella Fahy. Lissie Smith, Megan Elcock
Thugs - Jake Wicketts, Brad Hendry, Lewis Hendry
Boys in pug - David Brown, Mark Bridgman, Aaron Leiper

Shooting schedule:
Wednesday 7th October = filming all the girl scenes
Thursday 8th October = filming all the boy scenes
Friday 9th October = filming pub scene and all scenes where boys and girls are together

Props:
Cigarettes, alcohol & lighters = Ella
Glasses, trainers & phones = Lauren

Shot lists

Our pitch

Here is a copy of our pitch that we will be presenting. The pitch shows our idea of our music video and explains other aspects such as where our ideas are from.

Location Scouting

To not only visualise but understand our video further, we went out to scout for locations/settings to be used in our piece.

Pub

The pub setting will be key to our video as it represents some of the main conventions of the youth stereotype we are identifying such as drinking, smoking, fights and 'playful banter' between friends. 

Small 'corner' shop

This setting creates anchorage for the viewer, helping the characters (who represent the band) feel more familiar, establishing a connection between the band and audience which conforms to the indie genre as this is often an ideal of their persona. It also helps to set up the stereotypcial youth stealing from small shops scenario to be used in our video. 

Streets

Streets also create anchorage, and also signify that the characters, the band, are very much on par with the general public as they come from the same background, a standard road. 

Train stations

Train stations offer the perfect set up for our characters to be seen in a well known public atmosphere, grounding them in reality and helping the video establish the codes and conventions of the indie genre further.

Chip shop

The chip shop is to be used in our video to show our characters together, not eating fancy and glamourous, but working class. This, like other locations, puts them on the same level as the audience and conforms to the stereotpye of youth eating 'rubbish'. 

Storyboard

Here is our storyboard, it contains pictures of what our video should look like and also a description of what is happening in the shot and the camera shot used.

Timeline

Here is our timeline of our song, we have displayed a short heading for each one with a description of what is happening at that time.

Here is 0:00 - 0:30

 Here is 0:31 - 0:50

 Here is 0:51 - 1:27

Here is 1:28 - 2:11

 Here is 2:12 - 2:43

Here is 2:44 - 3:20 (the end of the song)

Our band ideas

Here is a mind map of our ideas for our band and also a mood board of things we associate with our band. The mind map includes ideas on our band such as costume and their body language but also settings where we would find our band often and their beliefs and values which will give people a better understanding of our band.

Our documentary

here is our documentary of different analyses of other indie music videos so we could take inspiration for our own

Introduction to our band and song choice

Our chosen band is 'Contravene' and our song choice is 'What Took You So Long'.

The name contravene means 'rebel' and we thought this was very fitting for our band as they fit into the ideas that bands in this genre go against the norm and make a statement by rebelling against authority.

Contravene is band consisting of 3 males aged 19-25 from Manchester, we chose this band as we feel they are most appropriate at conforming to the stereotypes of music of their genre which is indie. Contravene share similar values and beliefs as their fans of that genre, for example the way they dress and also their attitudes and morals. From our collage you can see the overall look that contravene have, for example the clothing and hobbies. 

We have chosen to use the song 'What Took You So Long' as the lyrics of the song and also the beat conform to the indie genre. For example, the beat is fast and loud with a catchy pace and rhythm, this is seen in other indie songs such as oasis 'supersonic' and the stone roses 'fools gold'. The lyrics of this song include 'you're always bad and you're always rotten' and 'you've spent two months long sat in your bedroom' this is typical of youth to be lazy as that is a stereotype of youth and also that they are reblious. The stereotype of being rebellious is also associated with the indie genre as they are perceived as carefree and mischevious

Research survey

We conducted a survey to see who our audience was demographically and what they think about music videos and the indie genre. Here is our survey:

3 Audience Theories Applied

Theory Ideas

In today's lesson we researched more into 3 theories; reception, use&gratification and hypodermic needle theory. Here is what we came up with: