Digi pack drafts

Digi packs from flubdub135

We progressed from our first digi pack draft to our final one as we originally started with the idea of having a pop art inspired colourful inlay, we worked hard on this and then presented it to our class for interim feedback. The audience response was to change this as it didn't really fit the genre and didn't really show continuity with our front and back cover, therefore we changed the inlay to a photo used in our storyboard as it perfectly summed up the indie genre and also it matched our front and back cover. If you look at our final digipack (separate post) you will see how we have a much more professional and consistent digipack that doesn't just link to the indie genre but also has common themes seen in our music video and advert.

Advert Drafts

Advert drafts from flubdub135

Advert drafts commentary:

Draft 1:

For the first poster we decided to use the image from our digipack inlay as we gained positive feedback from this and also provide continuity to our advertisement campaign. We placed the album cover on the tracks of the image as it links to our album title 'on the move'. This did not work though as it looks out of place. The text colour also did not compliment the image at all therefore we decided to try a new image.

Draft 2:

This image is a still from our music video that we found particularly effective. The lighting however lets the quality of the image down and when the album and Rough Trade logo are placed on it it makes the image hard to make out, so once again we decided against it.

Final Draft:

For our final draft (see separate blog post) we wanted to make our promotional package consistent with each other and therefore included the theme of the shoe to show continuity whilst also showing the genre due to the shoe being a common code and convention. We kept the gold font consistent throughout our package so ensured we kept it in our advert

Digi pack template

we decided to use a 4 panel template for our digi-pack as we thought it would look simple and effective as it would fit well into the indie genre, as from looking at other digi packs in research they all contained 4 panels and not 6. Also as we made the album 'deluxe' with 2 extra tracks, we decided to make the 2 inside panels (inlays) a long train track to represent this.

Institutions - A guide to the music industry

What is the music industry?

There are two forms of institutions; major and minor institutions. Major institutions are multi national companies that have large scale awareness and are associated with well known and successful music artists; for example Sony Music is a major institutions that owns famous music labels such as columbia records.

Minor institutions are independent music company's that partner with smaller independent record labels to help broaden their awareness in the music industry. For example, 'Boy Better Know' are a london based independent record label supporting artists such as Skepta and JME. 

Rough Trade record label.

Rough Trade Records is in a partnership with the Beggars Group which allows a further reach of artists due to multiple connections.
The company did, before its bankruptcy, own its own distribution arm which established the company as being able to grow strong whilst being independent.
The artists signed, or at one time signed, to the label are vast and mildly successful. They tend to mostly be artists that are easily grouped into the indie genre, such as British Sea Power and The Libertines.
Rough Trade Records is an extremely suitable organisation to work with as the majority of artists signed to them conform to the conventions of the indie genre, which is the exact aim of our project.