Advert Drafts

Advert drafts from flubdub135

Advert drafts commentary:

Draft 1:

For the first poster we decided to use the image from our digipack inlay as we gained positive feedback from this and also provide continuity to our advertisement campaign. We placed the album cover on the tracks of the image as it links to our album title 'on the move'. This did not work though as it looks out of place. The text colour also did not compliment the image at all therefore we decided to try a new image.

Draft 2:

This image is a still from our music video that we found particularly effective. The lighting however lets the quality of the image down and when the album and Rough Trade logo are placed on it it makes the image hard to make out, so once again we decided against it.

Final Draft:

For our final draft (see separate blog post) we wanted to make our promotional package consistent with each other and therefore included the theme of the shoe to show continuity whilst also showing the genre due to the shoe being a common code and convention. We kept the gold font consistent throughout our package so ensured we kept it in our advert