Monday, 15 June 2015

Music Video Analysis - Number 1

The Stone Roses - I Wanna be Adored



Use of camera
For use of camera there was mainly medium and long shots of the lead singer Ian Brown and the rest of the band as the video is all about the performance and has no narrative or story underlying it. The beginning of the video is a pan across a desert like setting and you can see the band walking through and this creates enigma and shows the band are not all about fancy backgrounds as they keep the video simple which draws more attention to their music which is what sells the band rather than their appearance and fancy videos. There are close ups of the band individually and also long shots of them together to show they are united but also are individual and have their own personality, this is emphasized by several zoom ins.

Pace and rhythm of edit
The pace and rhythm is parallel to the music and the dancing of the lead singer syncs with the pace and rhythm of the editing. There is cross cutting from the lead singer to the band and also to the setting which shows a relationship between the singers. There are also many jump cuts which fits the song and the video is fluent with the pace and rhythm. The colours are also purply tones and earthy tones which is very plain and this is a good alternative to a coloured video for an indie genre as it doesn't distract from the band.

Genre ingredients
This video fits with the genre of a typical indie band and video as it is all about the band and the music as the only images you see is the band, there is no story or message in the video and there is no visual imagery to represent the lyrics either. It is slow and serious which connotes a negative atmosphere and is typical of an indie band as they are known to be depressing and sad.

Audience and text
There is a lot of intimacy between the band and the audience as there are many close ups which creates a connection and a relationship between the audience and band in particular when there are direct gaze from the lead singer to the audience. Also, as the video is of only the band and they are the only thing to view which creates a bond and makes it emotive and shows the fan base enjoy the music for what it is and not just the story in the video.

Type of video and lyrics
The video is illustrative and you can only see the band throughout the whole video. Some lyrics are parallel to the video for example when the band sings 'I Wanna Be Adored' the video and the band dance to the lyrics and the editing fits the lyrics. There is no visual imagery to represent the lyrics but this can be a good thing as it makes it more serious and makes it all about the music and the band.

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