Oasis - Falling Down
Use of camera
There were close ups of butlers and waiters for the video which shows the story of the video is based around the royals and the monarchy which contrasts the genre of the music as indie bands are usually trying to rebel against authority. There are also lots of close ups of the girl who is the main character in the video and they show her two various lifestyles; one being royal and serious and the other as a 'slutty' party wild child lifestyle and they both contrast each other. There are also long shots of the home which shows the importance and wealth of the characters in the video and helps the audience get to know the characters more. What is significant is the fact that there are only 2/3 clips of the band and this shows how the narrative and the story of the video is more important than the artists.
Pace and rhythm of editing
The editing is quite montage as it flicks through various clips of the girl in both lifestyle, for example at a posh family party but then also elements which show her secret wild side e.g. montage clips of alcohol, her drunk and a man. The contrast of her two different lives and the juxtaposition of them are emphasised through cross cutting to both scenarios so the audience can see the women in two different ways. The editing is fast pace and involves jump cuts and straight cuts to make it realistic and to focus on relevant objects.
Genre ingredients
This video has some typical codes and conventions that you would find in a indie music video, for example it is message motivated and the message behind the video drives the story forward rather than having images of the band. When you do see the band, their style with their long hair and sideburns and their sunglasses is also a typical appearance associated with the indie genre.
Audience and text
This video creates a positive relationship between the audience as the band as in the video it appears that the band disapprove of her secret life as they refuse to shake her hand when they meet. This sends a positive influential message to the viewers to avoid being in the situation where you have to hid how you really are. There could also be a connection with the women as the topic is personal to her and as the life is secret from everyone it can form a relationship with the audience as they are the only ones that actually know about it.
Type of video and lyrics
The video is illustrative as the lyrics are parallel to the song/video, for example the lyrics 'we live a dying dream' is visually portrayed by the secret life the woman is living but wants people to know and wants to make it her normal life rather than having two separate lives. The video is also very narrative focused as you only see the artist a few times which is significant as it shows the message is more important to the band then their own appearance.
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