Kasabian - Underdog
Use of camera
There are various close ups of the lead singer but also medium shots of the crowd at a gig which shows the band has some success and a very large fan base. There are also long shots of the band performing together which shows the relationship they have together and portrays them to be talented musicians who are untied together. There is an establish shot of the crowd which connotes the importance of the fans and says a lot about the band as they have chosen to have their fans in their music video.
Pace and rhythm of editing
The edit appears to be a continuity edit as it is a linear video with a normal sequence of clips. Also, the pace and rhythm matches the video as the video is of a gig and therefore the music would naturally be parallel with the video to make it seem those who watch the video are experiencing the gig as if they were there.
Genre ingredients
As the artists are in a band it is very typical for an 'indie' genre band to show the performance as they like to be seen as good musicians who are talented and cool and perform lots of gigs. There is no narrative in this video and it is all about the band and their performance at the gig, could this be that this particular band are sold on their appearance? And therefore it would be important for them to feature solely in the video rather than having a story behind the video.
Audience and text
The fans of the band who are attending the gig are shown many times in the video and this shows there is a strong bond and relationship between the fans and the band. It can also show how the band appreciates their fans and this is why the have visually shown this connection by putting them in their music video. The video also promotes other people to go to their gigs in real life by giving them a taster of what the atmosphere is like there.
Type of video and lyrics
The video is illustrative and is focused on the performance of the band. The lyrics are synced with the music video and as the video shows a real life setting this can be relate-able to the audience and encourage them to get tickets and go see the band themselves rather than through a screen.
No comments:
Post a Comment